Ensuring data quality is an ongoing effort that offers no easy or exact answers. Participants in this roundtable will be able to share their challenges when it comes to building assurance in their data set, and discuss best practice on collecting high quality and actionable behavioural data.
Key Takeaways
- A peer-to-peer discussion on the approaches to help build data assurance.
- Learn how others have enforced a consistent approach to data collection.
- How to demonstrate value to the business.
————————————————————————————————————————————————————
Bio
Charlie Scott – Account Executive – Media | Snowplow
Charlie’s focus is to identify challenges and find solutions to overcome these using behavioural data. At Snowplow, Charlie works with leading media organisations to understand what challenges they face when it comes to executing behavioural data management and focuses on finding solutions for specific use cases. Ultimately, his goal is to enable these organisations to collect and deliver complete and accurate behavioural data, capable of powering their business use cases.
Day 1 | 9th of February
Charlie Scott – Account Executive – Media | Snowplow