Session Outline

During this talk, Mindy Chen, Director of Decision Science at Hudl will take us on a journey through the challenges and opportunities she has seen when building a data team from scratch. 


Growing from 3 data engineers to a robust team of 20, Snowplow customers Hudl, have been on a journey to establish their data capability. What started out as an experiment working on data ingestion has evolved into one of Hudl’s key competitive advantages. 


Over the past 4 and a half years, the data team at Hudl has moved through several stages of evolution, leading to great successes as well as some important lessons.

Key Takeaways

  • Using the specific case of Hudl to explore the stages of evolution within the data team and what factors contributed to that evolution.
  • Reflect on the lessons learned at Hudl and what they would have done differently during their evolution.
  • Highlight the opportunities for data teams to exert their value and create long-term business impact.



Mindy Chen – Director of Decision Science | Hudl

Mindy is the Director for Decision Science at Hudl, a leading performance analysis company revolutionizing the way coaches and athletes prepare for and stay ahead of the competition. As Director of Decision Science, Mindy leads a team of data engineers, data analysts, data scientists, analytics engineers, and consumer insights researchers to fuel strategy using actionable insights and predictive analytics.

February 11 @ 11:45
11:45 — 12:15 (30′)

Day 3 | 11th of February

Mindy Chen – Director of Decision Science | Hudl