Session Outline

Knowing your customers is crucial in every industry to provide better service, personalized offers and experience. Airlines are struggling more than other industries which have subscribed customers. Main objective is to unify customer information from various transaction systems to have a central customer database.

Key Takeaways

  • Data cleansing and information stitching among different systems.
  • Generation of n-key rules for data quality phase.
  • Effect of deterministic and probabilistic matching engines.
  • Data model and integration points.

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Bio

Emre Yavuz – Manager of Advanced Analytics and Customer Data Management | Turkish Airlines

Emre Yavuz is currently working as Manager of Advanced Analytics and Customer Data Management. He has the responsibility for management of customer data, leading advanced analytical projects and all CRM functionalities in Turkish Airlines. His team is working on projects that create value from data.

Prior to Turkish Airlines, Emre worked at Accenture and Siemens for several global digital transformation projects.

Emre has an MBA degree and BSc of Computer Engineering department from Istanbul Technical University.

February 11 @ 10:35
10:35 — 11:10 (35′)

MEA Day 3 | 11th of February

Emre Yavuz – Manager of Advanced Analytics and Customer Data Management | Turkish Airlines